Adam Schefter roasted for Papa John commercial at odd moment
Adam Schefter has been a lightning rod for critics over the past year, and the backlash has extended to an innocuous pizza commercial he did for Papa John’s.
On Monday morning, Schefter posted an announcement on his Twitter page featuring a football-shaped pizza with the national channel.
It quickly attracted a lot of strong – and not very positive – reactions.
Sports Illustrated’s Jimmy Traina pointed out how odd the timing of Schefter’s announcement was, amid a busy NFL schedule with looming roster cuts.
“So how did the NFL’s top news man start this day around 8:30 ET?” Traina wrote:. “By promoting a company that sells a despicable concoction that they call pizza, but isn’t really pizza.”
“Given the reactions NFL fans were sharing on Twitter after watching the ad, it doesn’t seem like there’s been as much excitement about the new product or the fact that a ‘journalist’ is raving about it,” Sean Keeley of The Comeback wrote.
FB Helmet Guy, which has nearly 30,000 Twitter followers, wrote “Awful pizza, awful advertising. It’s so goofy.
“Schefty bad or what?” tweeted Connor Grott, sports producer at UPI.
“Why does this screenshot look like an absent dad trying to win his kids over with pizza after ignoring them for 10 months? » asked John Dabkovich, anchor at CBS Sacramento.
Schefter has had a string of several errors in reporting tone over the past year, but it looked like a bizarre internet pile to roast his ad for Papa John’s. It is not uncommon for prominent sports media talent to appear in advertisements. Another NFL insider, Jay Glazer, has been in commercials for Subway and AT&T. Rich Eisen did a campaign for Courtyard by Marriott. Kay Adams is the face of a current Dick’s Sporting Goods campaign. The list could go on and on.
Frank Deford, considered one of the greatest sportswriters of all time, was part of the classic 1980s Miller Lite campaign “Great Taste, Less Filling” – and even wrote a book about it.
It’s one thing to make fun of what the pizza looks like – it probably tastes good for a chain pizza, but Papa John’s could have spruce it up to make it look more appetizing in the ad – but the the idea that famous sportswriters are going to give up tens or even hundreds of thousands of dollars to run brand campaigns, that’s not the way the world works.