Discount grocer Aldi has launched its own range of limited-edition sportswear, “Aldi Originals”.
With hoodies, matching joggers for £12.99, trainers from £14.99 and socks from £2.49, a Christmas onesie will also be available in time for the holiday season.
The clothing line launched online on Sunday and saw many items sold out within hours, but is also set to roll out to Aldi stores from November 24.
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Amazing is possible. #AldiOriginals releases online Sunday, in stores Thursday, November 24. pic.twitter.com/xsSeoCoDfT
— Aldi UK stores (@AldiUK) November 18, 2022
On social media, shoppers claimed the range was Aldi’s ‘boldest campaign yet’, with some dubbing the sneakers ‘Aldidas’.
“With the festive season fast approaching, we wanted to give Aldi shoppers something to smile about – and also prove that you don’t have to go broke paying high fashion prices to look and smell the part,” an Aldi spokesperson said. said Metro.
“We expect this range to be hugely popular, and as with all special buys once they’re gone they’re gone – so we advise buyers to be quick to avoid disappointment.”
The range is expected to be as popular as its ‘Aldimania’ range which also sold out within hours.
It comes as more than 70,000 shoppers lined up online at Aldi to buy its Kevin the Carrot toys featured in the supermarket giant’s 2022 Christmas advert last week.
The “extremely high” demand for the toys has also seen hundreds of people queuing outside Aldi stores across the country.
Speaking of popularity, an Aldi spokesperson said: “Demand for our Kevin the carrot soft toys was extremely high and as a result customers were queued up to access the website. This was to improve the customer experience on our website and we apologize for any inconvenience.
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