Lisa Kempa joins Catch Co. as Chief Financial Officer and will focus on improving cross-functional operations and workflow, creating profitable results and driving profitability. Kempa’s 29-year career in financial and operational management has focused primarily on the high-end consumer brand wholesale and retail segments with large and medium-sized multinationals and startups. She is very familiar with outdoor and sporting goods, having held positions at The North Face, VF Corporation, Converse, Nike and Cole Haan, leading many of these organizations through meteoric growth and successful mergers and acquisitions. Kempa also has extensive experience in building finance functions from the ground up and establishing debt and equity structures for businesses to successfully pursue their goals.

Elles Skony joins Catch Co. as its first director of human resources. Skony has developed his career building and developing HR and staff teams at start-up and mid-market companies with a focus on creating a best-in-class employee experience. Prior to Catch Co., Skony led the People function at XSELL Technologies and spent nearly a decade at Basis Technologies, a company known for its highly regarded culture. Skony is passionate about driving business and growth through innovative people strategies and award-winning cultures.

“As we continue to grow our business and our ambitions, it is essential that we add talent at all levels of the organization,” said Ross GordonCEO and Founder of Catch Co. “It’s especially important to us to continue to find ways to add diversity to the fishing industry and to have two very talented female leaders join our team is a huge win for the fishing industry. our entire industry.”

Kempa is based on the east coast of New York region, and Skony is based in the Chicagoland area. Both will report directly to Gordon.

For more information on Catch Co.please visit

About Catch Co.
With a mission to help anglers “explore your passion”, Catch Co. feeds endless appetites for product innovation, experimentation, discovery, learning and nature through fishing. Founded in 2012 by a CEO and fishing enthusiast Ross Gordon, Catch Co. is the creator of the Mystery Tackle Box – a monthly subscription box of lures and tackle for beginners and expert anglers, plus original brands 10,000 Fish, BioSpawn, Hard Hat Jigs, Heavy Metal Tungsten, GameChanger Lures and Stickies Hooks. Catch Co. collaborations include Googan Squad, by Mike Bucca Baby Bull Shad, and bubonic. For more information about Catch Co., visit; to shop with us through Karl’s Bait & Tackle Tour; and to subscribe to Mystery Tackle Box, visit


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