Coyotes announce full-time return of Kachina logos and jerseys


When the Winnipeg Jets moved to Arizona in 1996 and became the Phoenix Coyotes, the team adopted the “Kachina” look with their logos and jerseys that have become famous in the hockey world. The team adopted the look from the start, wearing their Kachina-themed jerseys throughout the 2002-03 season.

a group of people skiing on a snowy surface

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a man standing in front of a crowd: Jeremy Roenick

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Jeremy Roenick

Prior to the 2003-04 season, the organization underwent a rebranding process, with the team changing their primary colors and choosing to go for a more modern look, also known as “Howling Coyotes“logo.

In 2018, the team brought back the black Kachina jersey as their third jersey, sporting the look of years gone by in some home games at Gila River Arena in Glendale. In 2020, the team introduced a new uniform as part of the “Reverse Retro“line of jerseys that was a spin of their alternative uniforms worn from 1998 to 2003.

After many requests from Coyotes fans and other NHL enthusiasts for years, the team announced Monday that the Kachina look is returning full-time to the wilderness.

The Coyotes officially announced the decision with the unveiling of their new white road uniforms featuring Coyote Kachina on the ridge. The uniform is almost identical to the one the Coyotes wore as their home shirts in the mid-90s and early 2000s.

According to the team, the red “Howling Coyote” look will remain as an alternate / third jersey for eight games this coming season. However, the jerseys will be phased out at the end of the season.

“Adopting the Kachina was an easy decision for us, and we are very proud to have one of the best logos and uniforms in the entire NHL,” said Xavier A. Gutierrez, President and CEO of the Coyotes, via The Republic of Arizona.

“It’s not just a logo, it’s a real transformation in saying that’s what we stand for, it’s who we are and how we’re going to reflect that in a number of areas.”

The Kachina look has received a lot of mixed reviews over the past few years. Some think it’s just a weird design and one of the ugliest jerseys / logos in all of sports. However, many love the classic look and have even considered the Kachina jersey / logo to be one of the best and most unique concepts.

Despite all the turmoil that has surrounded the Coyotes franchise in recent years, as well as the team’s uncertain future in Arizona, this was a landmark decision for the organization.

The Coyotes begin their 2021-22 season on Thursday, October 14 in Columbus, Ohio against the Blue Jackets at Nationwide Arena. The team say they will be wearing their white Kachina jersey for their home opener on Monday, Oct. 18 against the St. Louis Blues.

Be sure to check out Chris Creamer’s breakdown of Returning to Kachina available on his website,

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