Italian football club Genoa have signed a multi-year kit supply deal with Castore, the British sportswear brand’s first deal in Italy.
The contract comes into effect from the start of the 2022/23 season, with Castore also becoming the Serie B side business partner, managing distribution and supplying all technical clothing to the entire club.
The deal finally creates a foothold for Castore in territory he has long been tied to entering. Roma and Napoli have been linked with Castore before, but the two ended up agreeing deals with different partners.
Earlier this year, Castore secured his first German deal with Bayer Leverkusen in February, before entering the Spanish market in May via a new contract with Sevilla.
Castore’s current deals cover a number of sports, including football, cricket, rugby and Formula 1.
“As the oldest and one of the most iconic clubs in Italy, we are delighted with the opportunity to develop the club’s merchandising offer and we look forward to our bold designs and premium products being worn. by their fans across the country,” said Pascal Lafitte, Director of Partnerships at Castore.
Andres Blazquez, General Manager of Genoa, added: “It is a great pleasure that Castore is taking his first steps in Italian football with Genoa.
“Castore is a young, eager and innovative brand that is committed to embracing our vast footballing heritage in a contemporary and stylish way.
“Castore gains visibility every year, as we enter a pivotal period in our history. We look forward to beginning this journey together to help grow both organizations, each with great ambitions for the future.
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