Starting this fall, Georgia fans will be able to purchase custom jerseys of their favorite football players, with a portion of the proceeds going to athletes. On Tuesday, Georgia announced an agreement with Fanatics and OneTeam for current players to “enroll in a jersey customization program and be compensated for each jersey sale.” Georgia joins a shortlist of schools, including Washington, Florida State, Texas and LSU, that will offer the option to its student-athletes.
OneTeam will provide the player rights necessary to launch the co-branded jersey program and Fanatics will use its business operation which includes an on-demand jersey customization platform to execute the sales. Jerseys will be available at www.fanatics.com before kick-off next fall. Other sports will follow, according to Malaika Underwood, SVP of Licensing at OneTeam Partners.
“As the commercial landscape continues to develop for college athletes, their collective value is only beginning to be realized,” Underwood said. “What we bring on the athlete side is in addition to Fanatics’ existing strong partnerships with most major colleges and universities.”
Fanatics will pay players royalties to OneTeam, which takes a commission from the total amount generated by the jersey program. Players are paid a percentage of sales for uniforms bearing their specific name and number. Fanatics works with over 150 universities to manage their online stores and/or stadium and arena outlets. These athlete jerseys will likely be available at many of these online and in-person stores, in addition to the central Fanatics site.
Put the ????????????? on your back.
Coming fall 2022.#GoDawgs pic.twitter.com/fYcyB2CGS2
— Georgia Football (@GeorgiaFootball) February 16, 2022
More information can be found HERE.
About OneTeam Partners
A growing licensing, marketing and multimedia powerhouse, OneTeam was launched as a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA) and RedBird Capital Partners to maximize the collective value of athlete rights in group licensing, marketing, media and investment. OneTeam represents a range of business interests on behalf of athletes from the NFLPA, MLBPA, MLSPA, US Women’s National Team, WNBPA and US Rugby PA. OneTeam also has several college partnerships which include Altius Sports Partners, INFLCR, Opendorse and The Brandr Group. To find out more visit
www.joinoneteam.com.
About fanatics
Fanatics is the ultimate one-stop sports fan destination that ignites and harnesses fan passion and maximizes the presence and reach of preeminent sports partners globally. Building on long-standing relationships with over 900 sports properties, a database of over 80 million global consumers, and a trusted brand, Fanatics continues its innovation in the sports landscape by creating the leading platform global digital sports form, with offerings including licenses.
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