Gucci mixes fashion and sportswear at the return of Milan Fashion Week

MILAN, Feb 25 (Reuters) – Italian luxury brand Gucci made a triumphant return to Milan Fashion Week on Friday, with a star-studded show showcasing a new collaboration with sports brand Adidas.

Pregnant music star Rihanna and her partner, rapper A$AP Rocky, ‘House of Gucci’ actor Jared Leto and tennis champion Serena Williams were among the famous names at the show, Gucci’s first at the Milan Fashion Week in two years.

Like other fashion houses, the label turned to digital storefronts after the onset of the COVID-19 pandemic. In November, he held an off-schedule fashion show in Los Angeles.

Walking down a catwalk lined with mirrors, the models wore an array of pantsuits: loose, fitted, patterned, studded or with pointed shoulders. Some blazers were one shoulder. There were nods to 1980s disco looks with sparkling suits or a shiny jumpsuit. The lace tops were ruffled, the shiny skirts slit.

Creative director Alessandro Michele called the collection “Exquisite Gucci”.

“I use the metaphor of the magic mirror to approach the phantasmagorical power of fashion. A sacred power that radiates from the surface of the fabrics. And there I work, on this tactile surface, by referrals, alterations, flaws and grafts.” he says in the show notes.

“Juxtaposing worlds and meanings. Altering the stability of perception. Manipulating and magnifying the existing. Through these interventions, I celebrate clothes as veritable optical laboratories: magical machines that can give birth to fairy tales of metamorphosis and re-enchantment.”

Michele also revealed a collaboration with Adidas, with the sports brand’s logo and stripes appearing on blazers, long dresses with zipped corsets, pants and headwear, including swim caps and caps. baseball cap with front and back visors. Accessories included thin ties, berets and a wide range of bags.

Milan Fashion Week, which hosts mostly in-person shows this season, runs until February 28.

Reporting by Marie-Louise Gumuchian; edited by Jonathan Oatis

Our standards: The Thomson Reuters Trust Principles.