Jordan Spieth extends ‘eight-figure-per-year’ Under Armor deal through 2029

  • The partnership dates back to 2013
  • Spieth reportedly earns $29.6 million a year from endorsements

Baltimore-based sportswear brand Under Armor has extended its long-term partnership with American golf star Jordan Spieth.

The four-year extension to Spieth’s deal will come on top of the end of the ten-year deal signed in 2015 and will now run until 2029.

According to a Golf Digest report when the long-term deal was first signed, Spieth’s current Under Armor contract is worth eight figures a year. Last year, Sportico ranked the 28-year-old the fifth-highest earner in men’s golf, with an endorsement portfolio worth US$29.6 million. Besides Under Armour, other Spieth partners include AT&T, Titleist, Brightspot, NetJets, Rolex, Club Champion and Full Swing.

With a reported net worth of over US$110 million, Spieth has amassed over US$50 million in prize money over his career, a figure that includes his last 13and PGA Tour win at RBC Heritage event. Spieth has also won three major championships: the 2015 Masters, the 2015 US Open and the 2017 Open.

The latest extension will mean Spieth will be at least 35 by the time his apparel deal hits the market. The American has never worn Under Armor throughout his career to date, having first signed with the brand in 2013. Spieth also has his own line of Under Armor golf shoes.

“Under Armor bet on me. I was just out of school and didn’t have PGA Tour status, which means everything in golf,” Spieth said.

“I always try to push myself and improve by one percent every day.”

Sean Eggert, Senior Vice President of Global Sports Marketing at Under Armour, added, “We are incredibly honored to continue working with Spieth for the years to come. He is an athlete who truly embodies what it means to want to do more.

“Jordan’s future is bright, as evidenced by his spectacular performance at Hilton Head this weekend, and we look forward to being with him on this journey as he continues to grow with us, to challenge us. and getting better at what we do. We couldn’t be prouder to have him on our team.”

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