Lululemon will open its first store in Brighton on North Street
A HIGH-END sportswear brand will open a new store in the city center.
Lululemon, which specializes in sportswear, will open the doors to its new 1,700 square foot store in North Street, Brighton later this month.
This is the first time that Lululemon has opened a store in the city.
The site, part of Hannington’s Estate, was previously occupied by Cath Kidston before the mandate closed its 60 stores in 2020.
A Lululemon spokesperson said, “The new location will showcase lululemon’s innovative products for yoga, running, training and other activities, all designed using the brand’s high-performance fabrics.
“By building authentic relationships with local guests and ambassadors, lululemon focuses on building community through a grassroots approach.”
Management of the Hanningtons Estate, a 1.32 acre site covering lower North Street and the Lanes, was acquired by retail management company Redevco in 2016.
The new lane opened in 2019 and now includes shops and restaurants such as Riddle and Finns, Habitat, Kurt Geiger, Sandro, Maje, The Flint House and Oliver Bonas.
Redveco’s Chris Baker said the opening of the new Lululemon store shows how the area is developing into a “unique” shopping district.
He said: “Redveco has invested heavily in the infrastructure, design and layout of the North Street stores.
“We have attracted major brands such as Habitat, Joe and the Juice, Watches of Switzerland and Hotel Chocolat and have worked closely with local authorities to significantly improve the North Street experience.
“We are thrilled to have lululemon join us – a truly inspiring brand with a huge international following.”
Lululemon was founded in Vancouver, Canada in 1998 and specializes in clothing for activities such as yoga, running and working out.
The company operates 574 stores worldwide and 43 locations in Europe.
It recently launched its very first running shoe, designed specifically for women’s feet.
The shoe has been designed with an upper that supports movement and energy-filled underfoot foam cushioning technology – which aims to improve distance running.