Major Bubba Wallace Sponsor Has Huge Deal With 23XI Racing That Helps Kurt Busch
McDonald’s waited 27 years between trips to the victory lane, only to return this fall with Bubba Wallace’s No.23 Toyota in the rain-cut Talladega playoff race.
The fast food giant would like to return as soon as possible. It helps explain why the $ 195 billion company has doubled for 2022 with a new deal that also brings Kurt Busch into the fold.
The Big Mac attack looks like a big win for 23XI Racing as it continues to gain momentum in the Cup Series.
McDonald’s supported Bubba Wallace in his move to 23XI Racing
Sponsors are everything for a NASCAR team and even more so for individual drivers. That’s because a driver who has the loyal backing of a company with a product or service to sell can take the lead when negotiating their next contract with a team. For example, Kurt Busch would have sparked interest in the 2022 season anyway, but being able to bring in Monster Energy made him an even higher priority for 23XI Racing.
Likewise, Bubba Wallace became a hot free agent at the end of the tumultuous 2020 season at Richard Petty Motorsports. Wallace’s role in removing the Confederate Flag from NASCAR tracks, as well as the outpouring of support for it following the discovery of a noose in the team’s garage in Talladega, turned a winless driver into a national celebrity. Door Dash and Columbia Sportswear were among the companies that joined mid-season and then followed it to 23XI Racing in 2021.
It was good support, but the real prize was the support of McDonald’s. One of the world’s best-known brands increased its commitment from one main sponsorship per year to eight races last season.
The company’s award was the chain’s first trip to victory since the days of sponsoring Jimmy Spencer’s Junior Johnson Ford in 1994.
McDonald’s supports Bubba Wallace and Kurt Busch in 2022
The 23XI Racing team announced Tuesday that McDonald’s is expanding its sponsorship. In addition to continuing to support Bubba Wallace’s # 23 Toyota for several races, including the Daytona 500, McDonald’s will be supporting Kurt Busch’s # 45 Camry as the main sponsor in an undisclosed number of races.
âMcDonald’s has really grown over the years and played a big part in my career,â Wallace said in the ad. âGetting McDonald’s back on the winning streak for the first time since 1994 and having them on our Camry for my first Cup Series win this year was really special. “
The news is particularly good for Busch. While still enjoying the backing of Monster Energy, GearWrench is not following Busch at 23XI Racing. Instead, the automotive and industrial hand tool maker aligned with Kevin Harvick at Stewart-Haas Racing, leaving Busch to fill his main sponsorship for four races.
âRunning with Monster Energy for the last decade together has been an amazing race,â said Busch. âWe win, we have fun, we promote together and I am very grateful for their partnership. It’s like a family run for them, and I think McDonald’s will feel that way.
Kurt Busch set to start smoothly at 23XI Racing
NASCAR Cup Series veteran Denny Hamlin, who owns a minority stake in Michael Jordan’s 23XI Racing, told Racer.com it was not a given that the company would switch to two cars in 2022 The expansion did not become a certainty until after Hamlin’s approval. Kurt Busch.
âI’ve been on the track with Kurt my entire career haven’t I? I know how he runs. I want to know how he was from his teammates’ point of view, so I went to lunch with a lot of his old teammates, and they all said one thing, âTake Kurt. He’s the best teammate by far. He will help your organization. This is the person to go find.
Busch, 43, is a proven commodity who can continue to compete at a high level in the Cup Series while providing stability to 23XI and his teammate Bubba Wallace as he grows up. He’s won at least one race every season since 2014 and has 33 wins in total. The Las Vegas native has driven for big names like Roush Racing, Roger Penske and Stewart-Haas Racing. If Chip Ganassi hadn’t retired from NASCAR at the end of last season, he could easily have ended his career there.
There is every reason to believe that, further strengthened by McDonald’s, he will add to his winning tally at least once in the coming season.
All statistics are courtesy of Race reference.
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