Nike and Jacquemus prepare sportswear suitable for fashion shows

Freshly born from collaborations with Comme des Garçons and Louis Vuitton, Nike continues its momentum towards luxury by teaming up for the very first time with the French fashion brand Jacquemus. Their women-focused collection aims to “invigorate the celebration of the multidimensionality of contemporary athletes,” according to Nike’s announcement.

“For this collaboration with Nike, I wanted to create a collection that minimally reinterprets sportswear for athletic women,” Jacquemus founder Simon Porte Jacquemus said in a statement. “I’ve always been inspired by vintage ACG pieces and Nike campaigns from the 90s. own interpretation of the Humara, my favorite Nike shoe. It was important that the collection be accessible, for all body types, and that it be a natural blend of Jacquemus style and Nike performance.

What is expected – The groundbreaking partnership between the two brands took almost three years to finalize, says Jacquemus vogue. The resulting pieces combine the designer’s love of the outdoors, as well as his body-conscious aesthetic, with Nike’s sportswear technology, which has recently expanded to include more sustainable options. Jacquemus has also shared some of his own obsessions for women’s fashion with vogueciting the lacy miniskirts of the late 90s, the athletic looks of Lady Diana and the “DNA” of tennis.

Nike / Jacquemus

Ahead of the collection’s release, Nike and Jacquemus teased Humara sneakers decorated with a miniature Swoosh, pleated skirt, hiking-inspired bucket hat and what appears to be a white tennis dress. The capsule should include 15 pieces in total.

Coming soon – Despite the collection’s focus on women’s clothing, Jacquemus hopes the collection will appeal to a wider audience, he said. vogue. “It was also really important to me that it wasn’t an elitist collab — to have something that everyone could wear,” he told the publication. It’s unclear if that same accessibility will apply to the capsule’s cost, though its pricing may be comparable to Nike’s collaborative offerings with Off-White.

The collection from Nike and Jacquemus will initially launch June 28 on the luxury brand’s website, with a release to Nike retail outlets to follow in early summer. According to the two brands, their capsule redefines summer ready-to-wear, making it “comfortable anywhere, anytime”.

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