Price, release date, where to buy and more details about the collaboration

The French sportswear brand, Lacoste, has announced its first collaboration with the Parisian ready-to-wear brand Atelier de Production et de Création, aka APC Founded in 1987 by Jean Touitou in Paris, the brand has multiplied collaborations in recent years.

The collaboration with Lacoste comes after sacai from Chitose Abe, RTH, Gimme 5, Jessica Ogden and Suzzane Koller. The next collaborative capsule will include 40 pieces of clothing, which will be presented for the first time during the current French Open 2022. The collection should be made public on June 8, 2022, on the official e-commerce sites of the two brands.

Learn more about the next APC X Lacoste Interaction Collection

Upcoming APC X Lacoste tennis-inspired collection (Image via @apc_paris_community/Instagram)
Upcoming APC X Lacoste tennis-inspired collection (Image via @apc_paris_community/Instagram)

The short-term partnership between the French duo will spawn a collection of streetwear styles while also housing wardrobe essentials from the archives. Renowned category experts will showcase staples such as striped socks, designer sneakers, giant denim tote bags, sweatshirts, windbreakers, polo shirts, jeans, shirt dresses, joggers, sweatshirts, fleece pieces and a candle.

The collaboration holds no surprises in the streetwear style department, with the tennis-inspired collection mixing military references and sportswear styles with 90s influences.

In an interview with Hypebeast, Jean Touitou, Founder and Creator of the APC brand talks about the upcoming collection,

“It’s like musicians playing, it’s like chefs cooking together. It’s probably magical. Louise could understand our ideas without any difficulty.”

The label’s two teams put forward their own ideas and the heritage of their brands to create this collection. Commenting on the nature of the collaboration and his personal memories attached to it, Louis Trotter, artistic director of Lacoste, said:

“I remember the first Parisian boutique on rue de Fleur that I visited religiously during my first trips to town. APC was part of my Parisian experience long before Paris became my home. Bringing together APC and my work at Lacoste seemed completely natural to me.

The collection is central to the creation of APC as it is an amalgamation of sportswear, military accents and 90s references. The collection includes a navy nylon windbreaker jacket, khaki sweatpants , immaculate sneakers, a white shirt, baggy jeans and more to look back on the heritage of both brands. The collection features a trademark emblem of both brands with “APC” lettering featured just above the iconic crocodile.

Collaborative collection between APC and Lacoste (Image via Sportskeeda)
Collaborative collection between APC and Lacoste (Image via Sportskeeda)

The logo adorns the entire collection, including a giant logo bag, candles, polo shirts, co-branded sneakers, striped socks and more. Speaking of the essence of the collaborative collection, Trotter adds:

“Collaboration is the unification of our brand logos, which came together in a very immediate and effortless way. It sums up the process of working with Jean and his team.”

Trotter further explains how the collaboration has personally helped the label,

“René Lacoste continually sought to improve his game and his ideas. Collaboration is an opportunity to see things in a new way and to learn. Collaborations are synonymous with dialogue, openness to other philosophies and rapprochement of creative minds. , to create clothes that people can love and cherish.

Inspired by the 1990s, the collection is made up of cooler summer tones, namely blue and grey. The color palette focuses on navy blue and khaki green, which Trotter says celebrates “classic Lacoste neutral” and “APC’s utility codes.” The collection is a gender-neutral collection, which is full of minimalist touches. The sizes of the collection range from XXS to XXL.

The 40-piece collection includes a line of clothing and accessories. The collection candle can be used at a retail price of €40 (about $42). Interestingly, its denim construction is a nod to Roland-Garros.

Inspired by walks inside the tennis courts of the Luxembourg Gardens, the collection consists of 40 pieces that range in price from €25 (around $26) for a pair of socks to €390 (around $417) for a parka. The collection is set to release on the official APC and Lacoste e-commerce site on June 8, 2022.

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