Footy fans will notice something very different about Queensland when the Maroons take to the pitch for Origin II on Sunday night.
Queensland will look a little different for the rest of this year’s State of Origin series.
The Maroons are synonymous with XXXX beer, but the iconic alcohol logo will be replaced on their shirts for games two and three.
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The beer branding was on display in Queensland’s 16-10 win over NSW in the opener, with the logo prominently displayed on the players’ sleeves. But XXXX is giving up its valuable real estate on the shirts for Sunday night’s game in Perth and next month’s clash in Brisbane.
The branding will be replaced by the postcodes of regional Queensland communities – a move to foster a sense of pride in the Sunshine State.
XXXX brand manager Chris Allan told the Queensland Rugby League website: “XXXX has been a proud Queenslander for 144 years, and one of the things that makes it great is its communities.
“The Maroons are burning out on the field representing all regions and we wanted to bring some recognition to the Origin Arena.
“However, you are celebrating Origin this year, whether with friends at home or in the pub with a XXXX in hand, cheer on the Maroons and all the towns in the state who fill us with that Queensland pride.”
Queensland running back Kurt Capewell will wear his hometown postcode when he takes to the field in Perth this weekend.
“Charleville is where I started my journey in rugby league so it’s a real honor to play for the Maroons and wear the 4470 postcode on my sleeve,” said Capewell.
“This is a fantastic initiative and one that the QRL and XXXX should be extremely proud of. These communities are close to our hearts and it is a fitting tribute to the places that make this state great.
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