Russia’s invasion of Ukraine: H&M, Adidas and other brands announce restrictions

The list of brands cutting ties with Russia in light of its invasion of Ukraine continues to grow, especially in fashion. As the world watches the dispute unfold, fashion brands and global retailers are announcing measures on their business operations, a telling sign of how the imposition of sanctions can and will impact the industry.

In recent days, many brands have announced that they are stopping or suspending sales in Russia, with some also offering support and solidarity with Ukraine.

H&M Group, one of the world’s largest retailers, announced on March 2 that it was temporarily suspending all sales in Russia. “H&M Group is deeply concerned about the tragic developments in Ukraine and stands with all those who are suffering,” H&M confirmed in a press release shared on its website. “H&M Group has decided to temporarily suspend all sales in Russia. Stores in Ukraine have already been temporarily closed due to the safety of customers and colleagues. ” As BBC note, this decision is all the more notable as Russia is H&M’s sixth largest market.

On March 1, Reuters reported that global sportswear retailer Adidas announced the suspension of its partnership with the Russian Football Union with immediate effect, joining FIFA and UEFA in suspending Russian clubs and national teams from all competitions until further notice. While Nike has not commented on the dispute, the sportswear giant has notably halted online sales on its Russian site, The Wall Street Journal noted on March 2. By ReutersRussian Nike stores, as well as those of Ikea, must remain closed from March 3. Puma, another key player in the sportswear scene, halted deliveries to Russia but kept its stores in the country open.

The American sportswear company Under Armor also approached the war with sanctions and initiatives. “Like the rest of the world, we are shocked and saddened by Russia’s unprovoked attack on Ukraine. At Under Armour, one of our values ​​is Stand up for equality. We believe in the power of democracy, the ultimate team sport,” the brand announced on March 3. “We are partnering with humanitarian groups to provide what is needed for displaced people and have also stopped all shipments to our sales channels in Russia. We are proud to stand with Ukraine against Russia’s attack on its democracy and we will do what we can as a global company where stand up for equality Questions.”

British fashion house Burberry has also suspended all shipments to Russia until further notice “due to operational challenges”. Bloomberg Noted. According to fashion companythe brand stressed that its priority was to “support our collaborators and our partners, in particular in Ukraine and Russia”. Burberry also announced that it would donate to the British Red Cross Ukraine Appeal. TSWJ also noted that luxury online retailers Yoox Net-A-Porter Group SpA and Farfetch had also suspended deliveries to Russia.

As reported by Reuters, British retailers ASOS and Boohoo have also suspended sales in Russia. “Against the backdrop of the continuing war, ASOS has decided that it is neither practical nor fair to continue to do business in Russia,” an ASOS spokesperson said. The retailer had also halted sales in Ukraine for logistical reasons.

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