Scott Sports India appoints Nupur Shikhare brand ambassador
Bike brand Scott Sports India has announced famed triathlete and fitness trainer Nupur Shikhare as its newest brand ambassador. He will be the face of the brand in the Indian market. With Shikhare, Scott aims to target consumers who are in shape and are switching to cycling to bring about a change in their lifestyle.
In India, we are seeing a surge in the number of people embracing the triathlon lifestyle, said Jaymin Shah, managing director of Scott Sports India. “At Scott, we have a rich triathlon heritage and with feedback from some of the sport’s best athletes, we create some of the most advanced bikes and equipment for triathletes and endurance enthusiasts. Having Shikhare on board as a brand ambassador allows us to collaborate with him in a more intrinsic way as not only is he a strong athlete but also a fitness trainer who follows the #NoShortcuts motto,” Shah added. .
Through the association with Shah, the goal is to raise awareness for all who choose to choose triathlon as a way of life, the company said in a statement.
“The whole training and racing process has taught me more about myself and my body’s capabilities than I could have imagined. Indeed, every practice is a new learning, and every race is a new self-discovery. It’s more than a sport for me. Crossing the finish line is one of the most amazing experiences one can have, and I will definitely encourage more people to pursue it added Shikhare.
Scott Sports India, a subsidiary of Scott Sports SA, is a Swiss producer of bicycles, winter equipment, motorsport equipment, racing gear and sportswear. The company claims to focus on building a strong connection between these segments and providing a comprehensive head-to-toe year-round program for every season. Scott Sports started operations in India in 2010.
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