THE BUYING GROUP WILL OFFER THE FULL RANGE OF BYRNA PRODUCTS TO ITS 500 INDEPENDENT RETAILERS
ANDOVER, Mass., May 17, 2022 /PRNewswire/ — Byrna Technologies Inc. (NASDAQ: BYRN) (“Byrna”, “the Company”) today announced that Sports Inc., the largest and fastest growing sporting goods buying group country, now offers the full range of Byrna products to its independent merchant members. Sports Inc., founded in 1965 in Lewiston, Montana, offers independent sporting goods retailers the opportunity to compete with large chain stores. Starting with seven stores, Sports Inc. has grown to over 500 independent retailers representing 750 stores.
In February 2022, at Sports Inc.’s “Invitation-Only” Supplier Consideration Event, Byrna’s sales team successfully showcased the full line of Byrna products to a group of Independent Retailers who represent Sports Inc. The sales team wrote $32,000 of orders during the two-hour event, receiving many votes from its members that Byrna is a brand they want to have in their stores. Excluding Assignment-4’s, all orders for the event were fulfilled and Byrna was elected to become a supplier to Sports Inc.
The onboarding process is rigorous and many other manufacturers present at the event were not accepted. Byrna is proud to announce that the supplier agreement has been finalized early May 2022 and Byrna has already started shipping products to stores. “The integration with Sports Inc. and access to the large group of independent retailers is a good example of the dealership sales team successfully executing the company’s long-term product strategy under the leadership of our leadership,” said Alan VogelDirector of Dealer Sales at Byrna.
Byrna offers best in class service to large retail chains and small to medium sized retailers. Working alongside businesses outside of the sales force stationed across the country, Byrna continues to save shelf space, provide training and manage these new accounts. The sales team frequently conducts live demonstrations and training on Byrna products at retailers across the country.
One of the main benefits of partnering with Sports Inc. is that all invoices and mailings to its members are 100% guaranteed to be paid by the buying group. This eliminates the credit risk of sole proprietorships and provides Byrna with the ability to expand into small and mid-sized independent retailers by offering competitive pricing and payment terms.
About Byrna Technologies Inc.
Byrna is a technology company specializing in the development, manufacture and sale of innovative non-lethal personal safety solutions. For more information about the company, please visit the company’s website here or the Company’s Investor Relations site here. The company is the manufacturer of the Byrna® SD Personal Safety Device, a state-of-the-art portable CO2 launcher designed to provide a non-lethal alternative to a firearm for the consumer, private security and law enforcement markets. of the order. To purchase Byrna products, visit the company’s online store.
Forward-looking information
This press release contains “forward-looking statements” within the meaning of securities laws. All statements in this press release, other than statements of current and historical facts, are forward-looking. Often, but not always, forward-looking statements can be identified by the use of words such as “anticipates”, “expects”, “intends”, “will”, “anticipates” and “believes”. and statements that certain actions, events or results “may”, “could”, “should”, “should”, “might”, “will occur” or “will be achieved” or “will be taken”. Forward-looking statements include descriptions of ongoing matters that may continue in the future. Forward-looking statements are not and cannot be guarantees of future results or events. Forward-looking statements are based on, among other things, opinions, assumptions, estimates and analyzes which, although considered reasonable by the Company on the date the forward-looking information is provided, are inherently subject to risks, uncertainties , contingencies, and other factors that may cause actual results and events to differ materially from those expressed or implied.
A number of risk factors could affect our actual results and cause them to differ materially from those expressed or implied by the forward-looking statements in this press release, including, but not limited to, an extended, new or exacerbated in our supply chain. , decisions of distribution channels controlled by third parties not to retain or reduce inventory of our products, and potential cancellations of existing or future orders, including due to delays in fulfillment, the introduction of competing products, negative publicity or any other factor. The order in which these factors appear should not be construed as indicating their relative importance or priority. We caution that these factors may not be exhaustive; therefore, the forward-looking statements contained herein should not be relied upon as a prediction of actual results. Investors should carefully consider these and other relevant factors, including the risk factors in Part I, Item 1A, (“Risk Factors”) in our most recent Form 10-K, should understand that there It is impossible to predict or identify all of these factors or risks. , should not regard the foregoing list, or the risks identified in our filings with the SEC, as a complete analysis of all potential risks or uncertainties, and should not place undue reliance on forward-looking information. The Company undertakes no obligation to update or revise any forward-looking information, except as required by applicable law.
SOURCEByrna Technologies Inc.
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