Until the United States had universal health care, the craft offerings
CHICAGO, October 12, 2021 (GLOBE NEWSWIRE) – A recent poll showed that 63% of American adults say the government has a responsibility to provide health care coverage for all. But this is not yet a reality in the United States. In Craft’s home country of Sweden, universal healthcare has been in place since 1955. And because regular exercise has been shown to reduce many health risks, Craft’s discounts are designed to help. exercise a little. more accessible for US customers. The 10.7% discount is representative of the amount Swedish citizens pay out of their income to cover health care for all of their citizens. Sportswear is available in both men’s and women’s styles and includes t-shirts, shorts, and hoodies. The remission will only stop if the United States introduces universal health care.
“The health care situation in the United States can become hopeless for some American citizens, and it doesn’t have to be. Craft hopes we can help change perceptions about universal health care while reminding everyone that exercise can have a positive impact on health. We understand that offering this discount will not solve the problem, but we hope it will help spark some thinking that can lead to a solution. It may take a while, but we hope to be able to remove the discount at some point not too far in the future, ”said Erik Schenker, CEO of Craft North America.
The Craft initiative also comes from a personal place. In 2020, one of Craft’s sponsored elite runners, Tommy Rivs, was diagnosed with a rare and aggressive form of lymphoma, which required expensive treatment. In response, professional runners and friends of Tommy set up a fundraising campaign to help him in his fight under the hashtag #RunWithRivs. Craft has created a special Team Rivs collection with all proceeds going to help Riv’s family cover the cost of treatment. Tommy is currently struggling to recover from the condition.
Craft has created a film promoting the initiative, which will be broadcast on social media, along with additional material that will be seen in print and outdoor advertisements. The “Universal Health Wear” campaign was developed in partnership with the Swedish advertising agency INGO Stockholm.
Bjorn Stahl, Executive Creative Director at INGO, said: “Our team is proud to have collaborated with Craft on the ‘Universal Health Wear’ campaign, which is representative of the kind of impact brands can have when they lead with creativity and determination. The campaign is really at the heart of what makes Craft a special brand, fusing their fitness and health expertise with a social conscience that more brands should emulate. “
Campaign film: https://youtu.be/taGEH3MVEgg
Campaign website: craftsports.us/healthwear
Craft was founded in 1977 and is a Swedish sportswear brand specializing in clothing and equipment for endurance sports where performance and comfort are essential for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition clothing and shoes for world champions and everyday heroes. craftsportswear.us
For more information, contact:
Eric Schenker CEO Craft sportswear, NA
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